For PE-backed B2B companies

Turn a newly acquired B2B company into a commercial value creation asset.

In 30 days, we rebuild the commercial operating surface: offer structure, pricing logic, conversion page, sales narrative, and go-to-market loop for one portfolio company.

Buyer
Fund or CEO
Timeline
30 days
Capacity
2 per month

The post-acquisition gap

The asset may be strong. The commercial motion may still be fragmented.

The product works. The team sells. But the website, deck, pricing, and sales calls often tell different stories. That weakens the GTM loop and keeps commercial value tied to a few senior people.

This sprint gives the CEO and deal team one commercial operating surface: offer architecture, conversion page, sales narrative, and 90-day action plan.

The offer

Post-Acquisition Commercial Value Sprint

A fixed-scope sprint for one B2B company after acquisition. We diagnose the commercial surface, repackage the offer, build the conversion page, and implement the GTM assets needed for the next operating cadence.

What ships in 30 days

  • A rebuilt offer architecture and packaging logic.
  • A conversion page or homepage section ready to publish.
  • Sales narrative, proposal framing, follow-up, and objection handling.
  • A 90-day GTM loop with account filters, triggers, and review metrics.

What this is not

  • No revenue guarantee we cannot directly control.
  • No full brand rebuild before the commercial thesis is proven.
  • No paid media scale before the message, proof, and loop are clear.
  • No invented proof, fake logos, or claims the company cannot defend.
Commercial teardown $4.5k to $7.5k

Offer, website, sales story, target buyer, and pricing review with a prioritized action memo.

30-day sprint $18k to $45k

Done-for-you offer, page, and sales message rebuild for one portfolio company.

GTM support $7.5k to $15k/mo

Implementation support, go-to-market reporting, offer tests, and next commercial assets after launch.

The mechanism

Six commercial levers rebuilt into one operating surface.

01

Commercial Teardown

We review the offer, website, pricing, deck, sales flow, buyer objections, and current GTM plan. Output: a ranked action memo.

02

Offer Architecture

We repackage the core service or product into buyer-ready tiers, proof requirements, differentiation, risk reversal, and qualification rules.

03

Conversion Page Build

We rewrite and implement one page or page section that makes the offer, mechanism, objections, and next step obvious.

04

Sales Narrative System

We create the call story, objection map, proposal framing, follow-up language, and handoff notes for the commercial team.

05

90-Day GTM Loop

We define target-account filters, buying triggers, outreach angles, review stages, owner cadence, and weekly metrics.

06

AI-Assisted Execution Layer

We use AI behind the scenes to accelerate teardown, competitor comparison, account research, copy drafts, sales assets, reporting, and knowledge capture.

Why it works

Increase value perception by improving the offer levers buyers actually see.

The sprint focuses on the assets that control perceived value: dream outcome, proof, speed, risk reversal, and effort. We improve what the market sees before scaling channels.

Outcome

The market sees a stronger commercial promise attached to a specific buyer and pain.

Belief

Proof requirements, qualification rules, and conservative claims are built into the offer.

Speed

Teardown in week one. Core commercial assets inside 30 days.

Effort

Done-for-you delivery with two decision workshops and a focused review cadence.

Included assets

Bonus assets that compound the value creation sprint.

First 100 Days Commercial Memo

A board-ready summary of the offer, bottlenecks, GTM priorities, owner, next actions, and what should not be scaled yet.

Deal-Team Question Pack

Questions an investment team can use before or after close to find offer, pricing, proof, and sales narrative gaps.

Sales Objection Map

The top objections, likely root causes, response language, proof needed, and what should change in sales assets.

Next Priority Backlog

A ranked list of follow-on opportunities after the first sprint: page tests, offer tests, segments, and sales assets.

30-day implementation path

A 30-day sprint with a decision point every week.

No long strategy phase. Each week produces an artifact the team can approve, use, or reject.

  1. 1

    Days 1-5: commercial teardown

    Review the offer, pricing, website, deck, sales flow, buyer objections, proof, competitors, and current assets.

  2. 2

    Days 6-12: offer and package rebuild

    Define packaging, positioning, qualification rules, proof points, pricing logic, and the sales story.

  3. 3

    Days 13-22: page and GTM assets

    Build the conversion page, sales story, objection map, follow-up copy, and GTM plan.

  4. 4

    Days 23-30: team handoff

    Hand off the assets, define weekly metrics, train the owner, and decide the next 90-day priority.

Best fit

Use this when the asset is solid, but commercial value is trapped in unclear positioning.

Strong fit

  • B2B company recently acquired or preparing a value creation plan.
  • Founder-led sales motion that needs to become team-repeatable.
  • Offer, pricing, website, and sales narrative do not match the actual value delivered.
  • Operating partner or CEO can make decisions within the sprint window.

Weak fit

  • No commercial owner available for decisions.
  • Expectation of a guaranteed revenue result from copy changes alone.
  • Full brand identity or product rebuild disguised as a go-to-market sprint.
  • No permission to inspect existing sales, website, or offer assets.

Request a commercial teardown

Which portfolio company should we inspect?

Send the company, situation, and current bottleneck. We will reply with the right next step: teardown, 30-day sprint, GTM support, or not a fit.

No controllable lever, no sprint: If we cannot identify a controllable commercial priority with enough access, urgency, and decision support, we send you the notes and stop there.